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Makes you think this a net negative all around, well except for Amazon. Potentially, or did Amazon make a mistake? Time will tell, just ask yourself how much more Margin can Amazon squeeze? WFM had $15.72 Billion in Revenue in 2016 and net income of $507 million, that is 3.2 percent. Ocado, an on-line grocer in the UK, had total revenue in 2016 of £1.27 billion and before tax income of £12.1 million. Just a thought. Different market, different pricing power, different market share. I know.
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